Excite Shoppers About Fall Fruits and Vegetables: A Guide to Seasonal Produce

The Bounty of Fall: A Season of Colorful and Flavorful Produce

Autumn brings a vibrant assortment of produce to grocery stores, offering retailers the perfect opportunity to engage customers with fresh, seasonal offerings. While pumpkins and exotic fruits add festive charm, staple fall favorites like apples remain a key attraction, with new varieties creating a visually stunning and flavorful experience in the produce aisle.

Apples: A Seasonal Must-Have

“While squash and exotics are fun for the holidays, colorful apples are a fall staple and can’t be overlooked for the season,” says produce expert Shandler.

With new apple varieties arriving each year, retailers can keep displays fresh and enticing for shoppers looking for crisp and juicy options. From classic Honeycrisp to lesser-known gems like EverCrisp and Cosmic Crisp, apples provide a mix of tradition and novelty that customers appreciate.

Your Guide to Seasonal Produce

Retailers can maximize sales and engagement by creating an inviting and educational shopping experience. Use this standard guide to seasonal produce:

Here’s how:

1. Vibrant Displays – Use eye-catching arrangements to highlight the variety of fall produce, from apples and pears to persimmons and winter squash.

2. Sampling and Promotions – Offering taste tests or bundle deals can introduce customers to new or unique fall fruits and vegetables.

3. Recipe Inspiration – Seasonal recipes, in-store or online, help customers envision how to use fall produce in their meals.

By curating a well-stocked, visually appealing produce section, grocery stores can drive sales and enhance customer satisfaction during the harvest season.

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